When blogs made their first appearance, they were mainly online journals. Following the expansion of what is known as “blogosphere”; the blogs have emerged as really important marketing and business tools. One of the most important benefits associated with blogs is that these can help in the task of SEO. Keeping a blog updated on a regular basis is quite easy and the reward is great. SE bots love blogs – content updated on regular basis. So if you are running a business then a blog could help you achieve really high rankings within a very short period of time, much shorter time than what a conventional website would take.

Benefits of SEOing using Blog

Target Keywords Can be Expanded

One of the most important SEO benefits of using blogs for your business is the fact that when you update a blog frequently it makes a visitor feel like returning to the site time and again. By refreshing content in a blog on a regular basis you will be able to achieve really marvelous rankings for your business. If you opt to carry out search engine optimization through a website, you will not be able to achieve results as quickly as conducting search engine optimization through a blog. This is mostly because a website has a limited number of words in a page and also a limited number of web pages. Using a blog will enable you to expand your keywords. You will be able to expand the number of the keywords you are using and also explore keyword phrases generally known as the long tail keywords.

Possibility of Inter-Linking

One of the very important SEO benefits via a blog is that you can update your content on a regular basis very easily. You will find it a lot easier to update the content in your blog frequently than you will be refreshing the content in a website. Since the search engines on the internet are not well disposed towards websites that do not change content on a frequent basis, blogs would serve as a much better option for your search engine optimization services. You can also include links to other blogs and websites very easily which will provide additional important information to your clientele regarding your products or services. Linking back to other blogs and websites in same niche also helps build a good neighborhood for your business.

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Email marketing and SEO (search engine optimization) are two of the methods you can deploy to attract as much traffic as possible to your website. Business is basically about trade offs and there are plenty of resources that you have at hand for promoting your business. However, you need to invest both time and business in promoting your business and in these matters search engine optimization and email marketing are very viable options for business propaganda. While email marketing is known to generate effective results, search engine optimization is considered to be an even better option for increasing the rankings of a website and overall profits. If you are wondering what technique you should opt for in order to increase the popularity of your website over the internet there are several SEO benefits which you have to consider and compare these to the benefits of email marketing. By doing so, you will be able to decide which technique is more suitable for your needs and requirements.

SEO Advantage over Email Marketing

Better ROI in Lesser Time

One of the greatest SEO benefits over email marketing is the fact that SEO does not require much time, nor does it require much investment. When you are looking to increase the flow of traffic to your website you need to invest in a method that will bring you immediate results. In comparison to search engine optimization, email marketing takes a lot more time.

Email marketing requires that you have a list of interested buyers. While this might sound easy for some people, others may take more than a year to get a subscriber base of 10,000 interested buyers. Further, you also need to use services such as Aweber.com. For managing 10,000 subscribers you will need to pay around $100-$120 per month to these services. So if we take annual expenditure, it comes to $1200 – $1440 per year for 10,000 subscribers. This will cost $0.12 – $0.14 per subscriber per year (not taking into consideration the time and effort it will require to get your subscriber-base to 10,000 individuals)

Search engine optimization involves the creation of a website that is rich in keywords. So when users search on the internet using the keywords with which you make your website, their focus and attention will be immediately directed to your website. If the SEO is done right (and that is what we do – ‘right SEO’), your website will figure most prominently on the first page of the search results. A keyword with SEO Traffic Value (the number of potential visitors a #1 ranked website for the keyword can achieve in a day) of 1000 visitors will usually require $200 investment per month. This brings your annual investment to $2400 per year for 360,000 (1000x30x12) visitors. This brings the cost to 0.006 per visitor.

Easier to Draw Customers

One of the most important SEO benefits over the email marketing services is that there is no chance of users on the internet not being able to find your website. Once the SEO is done properly, customers will be able to know about your website as soon as they enter your business keywords in the Google search box.

In the case of email marketing services on the other hand, there can be times when the email that you are sending your customers does not end up reaching all your customers at the same time. There can be instances of a delivery failure. The email may remain unnoticed by the subscriber or the subject might not be very catchy to call for conversions. The fact that you do not have to draw up a list of customers is also one of the most well known SEO benefits. In the case of email marketing you have to draw up a list of clientele and send emails to these customers only – limited clients. With SEO, you get new clients every day.

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Both the PPC (Pay Per Click) and SEO (Search Engine Optimization) are excellent techniques you can utilize for the purpose of search engine marketing. By using these techniques you will be able to drive a substantial amount of targeted traffic to your company’s website. The pay per click ads or the PPC are basically ways by which you can buy visitors to visit your website through bidding on various advertisement placements among search engine results using very specific keywords. SEO or search engine optimization on the other hand is a very natural way by which you can achieve top search engine results. This is a technique whereby you create a website that is rich in keywords along with a very strong linking structure. There are several advantages of using the SEO over PPC.

Advantages of SEO over PPC Ads

Brings Higher Returns and Requires Less Investment

One of the SEO benefits over PPC is that it will bring you higher returns from the investment that you make. This is because users find search engine results that are natural a lot more relevant with regard to the information that they are seeking. Consequently they will be more than likely to click over the search engine results that are generated naturally. With regard to pay per click advertising however, you will have to keep investing money to buy traffic. Once the campaign stops, the traffic which you wish to draw to your website will come to an abrupt halt. Financially therefore, the search engine optimization technique is a much better option for attracting traffic rather than pay per click advertising.

Let us consider the example below for better understanding -

Say you are targeting keyword ‘graphing calculator’ for your business.

Going with PPC

As per PPC, you will need to pay around $0.50 per click (per visit). The keyword can get you around 160 visits per day if your website ranks in top 3. Gaining 160 visits from PPC will cost $80 per day. For gaining 4,800 visitors per month, you will need to pay $2400 per month.

Annual investment – $28,800

Annual Traffic – 57,600 visitors

Cost per visitor – $0.5 per visitor

Going with SEO

On the other hand, SEO will require investment of $400 per month and total of 5 months to get you on page 1 for this keyword. So an investment of $2000 and waiting time of 5 months you will get $2400 worth of traffic each month.

Annual investment – $2,000

Annual Traffic – 35,100 visitors

Cost per visitor  – $0.05 per visitor

Not Vulnerable to Frauds and Easy to Manage

One of the most important SEO benefits over the PPC is the fact that is it completely impervious to frauds of any kind. In the case of pay per click advertising, frauds are a very common phenomenon. The click frauds are basically robotic scripts that click on your PPC link over and over again in order to destroy the profitability of your PPC link. So not only will you have to pay every time the robotic script clicks over your PPC link, you will also be deprived of any genuine traffic being diverted to your website. Another click fraud that you could experience is the running of a particular search without actually clicking on the PPC link. This in turn can cause your PPC advertisements to become disabled for having click through rates that are just too low. Another one of the SEO benefits over the PPC is that search engine optimization is a lot easier to manage and maintain than a PPC which requires too much time, experience as well as the constant flow of cash.

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SEO is targeted advertising. Unlike traditional marketing strategies where you give out flyers or do newspaper advertisements, SEO stands out and provides better ROI.

Comparing Advertising Media

Media 1 :- Using Newspaper Media

Think of advertising your law services related product to general masses via newspaper. Not all newspaper readers are lawyers and so you cannot expect many conversions. Out of those who read the newspaper, just about 0.36% (an estimated 0.36% of the total population in US are lawyers) people will actually be interested in the product and out of those 0.36% only 5% will actually be buying it. This brings your conversion percentage to 0.018%.

Media 2 :- Using Search Engine Optimization

Now if we use SEO for the same purpose of selling ‘law books’. The keyword ‘law books’ gets 165,000 global monthly searches. If we rank #1 for this keyword, we can expect 2,278 visitors per day. Since these people are searching for ‘law books’, it would be conservative to say that at least 20% would intent to buy something. This brings conversation parentage to 20% (more than 1000 times the conversions obtained from newspaper advertising)

The Change in SEO Scenario

According to an estimate there are currently over 700 million users online every second. Internet is the new destination for all businesses and marketing needs. People get to know the product they are looking for in just a few clicks and few keywords using search engines. Search engines have become deciding factors for businesses all across the globe – both small and large companies alike. Capitalizing on this market and trend is absolutely essential for anyone who is serious about his or her business. We at CrunchSEO make sure that you are not left behind in the race. We take you to front page for your target keywords and ensure that you never miss th lion’s share of business.

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SEO stands for Search Engine Optimization. It is what makes a website discoverable in search results. Search for any keyword that comes to your mind. How about ‘donuts Chicago’ (bon appetite)? There are about 9.75 million WebPages that come up when searched for the term. The ones on the front page will get your attention. You click one of those – odds are you will click the first one or one of those listed on page 1. Get the shop’s address and have a happy meal. While you have a happy meal, the shop owner gets descent profit (the ‘business’ thingy).

So how does Google decide which (out of those 10 million WebPages) shall be there on front page and which of those 10 on the front page shall be placed at #1? Well, this is SEO and this is where we step in.

It is a fact that one out of five searches on Google is related to local searches. If you do not happen to get your local business’s website on page 1 for the target keyword, you are losing tons of leads to your competitors. We here at Crunchseo.com help you avoid such losses by making sure you always stay ahead your competitors when it comes to SEO.

Want to know more?

Check out -

• our packages and pricing
• see how SEO is better than traditional marketing strategies
• request a SEO quote – let us analyze your website and get you on top